When people need to know, they go to .ORG.
Other top-level domains (TLDs) such as .COM or .NET are associated with
commercial business, but .ORG means "noncommercial" to the vast majority of
Internet users. Therefore, any organization whose primary focus is
noncommercial, such as philanthropic and cultural institutions; foundations;
health services; religious, civic, arts, social and fraternal organizations;
social and legal services; and clubs and community volunteer groups, should
have a .ORG Web site. In addition, corporations should consider using .ORG for
their charitable activities and to protect their name; the site then can be
redirected to the .COM or .NET extension.
The .ORG brand provides:
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TRUST: .ORG conveys credibility. It is the home of groups that people turn to
for trusted information, guidance and support.
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VALUABLE, WELL-INTENTIONED INFORMATION: .ORG Web sites are known for containing
valuable information and for representing worthwhile causes.
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FUNDRAISING POTENTIAL: .ORG customers report that having a site with the .ORG
extension is best for online fundraising.
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TARGETING: The vast majority of Internet users associate "nonprofit" with .ORG
Web sites.